The screen was already on. The right world to fill it wasn't.
Collectivus makes worlds that run around the clock, ambient and narrative in the same place, built to be somewhere rather than something to finish.
Why We're Building This
The habit came first. People leave a screen on — rain on a window, a fireplace, an aquarium, a train going somewhere for ten hours. Not to watch. For company. That's a real way to use a screen, and almost nothing has been built for it.
What's there now runs out. A recording of rain is the same rain. Nothing happened while you were gone, and nothing knows you left. The calm is real. The life isn't.
What belongs in that space is a world — weather, a cast, a history that accumulates — running around the clock. Calm enough to leave on, alive enough to pull you back. Entertainment for the background of your life.
It's buildable now in a way it wasn't five years ago, and the habit is already everywhere — the audience arrived before the thing did.
The first worlds aren't open yet. When one is, we'll find you.
Who We Are
Josh Babetski, Founder/CEO
20+ years building interactive media and large-scale audience products for brands like Audi, Dell, FedEx, Southwest, and Warner Bros. Shipped 100+ products reaching millions. Founder of the supporter movement that landed Austin FC. Passionate about work where storytelling, technology, and community converge at scale.
Beth Koenig, Co-founder/COO
18+ years building the revenue and operations infrastructure behind digital media businesses, including growing an ad business from $0 to $20M annually. Former VP and Head of Revenue Operations at Tumblr, Grooveshark, and Expedia's Vrbo. Passionate about building responsible technology, businesses, and mindful media.