About Us
Collectivus is a studio that makes Loops: ambient entertainment that's always on and interactive if you want it.
Looking to work or collaborate with us?
We believe there's a better way to build media experiences, one that doesn't have to be all-consuming to be worth having on.
Personally, we like having something on while we are working, cooking, and hanging out. That something is usually ambient: a lo-fi stream, an episode of a show you've seen repeatedly, a nature scene, or a walk through a city on the other side of the world. But what we're specifically seeking is a vibe, a mood, a presence, and not another screen demanding our full attention. TV with commercials blaring doesn't do it. Most ambient streams get close, but not quite. So we decided we'd build it better: higher quality with a light narrative running underneath, and interactive when you choose. We wanted something better on during our day. That's why we made Loops.
There's another element we are excited about as well. That's extending the stories and worlds we already care about past the point they usually end. You know the feeling when a movie or a season finishes and you're not ready to leave it, or when you're still re-reading the last page of a book you don't want to put down. That longing to stay in the world. And we think there's a new format hiding inside it, beyond the channels we've had until now. We want to build places that people are excited to return to again and again with the stories and worlds they already love.
And on the business side we want to build this the right way: a real, financially sustainable business, not one running on hype and a countdown clock. One that pays our mortgages and doesn't ask anyone to grind 60-hour weeks to get there. Slower and real beats fast and fragile.
Thanks for tuning in. We are in the beginning phases of building the product and the company. We hope you like it. Read more about the team and how you can get involved or collaborate with us below.
Josh Babetski, Founder & CEO
20+ years building interactive platforms and large-scale audience products for brands like Audi, Dell, FedEx, Southwest, and Warner Bros. Shipped 100+ products reaching millions. Founder of the supporter movement that landed Austin FC. Passionate about building platforms, where storytelling, technology, and community converge at scale.
Beth Koenig, Co-founder & COO
18+ years building the revenue and operations infrastructure behind digital media businesses, including growing an ad business from $0 to $20M annually. Former VP and Head of Revenue Operations at Tumblr, Grooveshark, and Expedia's Vrbo. Passionate about building responsible technology, businesses and mindful media experiences.
Join our Team
Join the crew. Let's build worlds together.
We don't have job descriptions just yet. And we can explore a variety of compensation paths since we are early stage. We're looking for the right people in these areas. You must be a builder and/or a connector, and don't mind strategizing and implementing at the same time. Curiosity, having fun, and collaborating well with others is a must have. If you're interested, reach out to us.
The areas we need help in:
You've shipped real-time games or interactive environments into production. You'd own architecture and system design.
You have real relationships at the brand and agency level in digital media, entertainment, or brand activations. You may have experience working with creators. You know how to open a door and close what's behind it.
You make a Loop feel real and a viewer tune in to the narrative when they hear something that catches their ear. You can design for a variety of genres and environments.
You can design for a variety of aesthetics, and can build both for original storytelling and deliver for existing creative works, whether that's in entertainment or for a brand.
Partner with Us
Interruption is Dead. Presence is Next.
Brands inhabit Loops. Your audience doesn't see an ad. They see a world you helped build for them. Whether that's a custom environment, a takeover of one already running, or a native placement inside an existing world, the format ensures your brand becomes part of the place, not a pause in it.
If you're a brand, agency, creator, or IP owner curious what that looks like for you, tell us a bit about what you're working on. We'll follow up with specifics.